Session 1: Going Freemium

Leave a comment

To leave a comment please Sign In ⇒ or Sign Up ⇒.

You can also sign in with your Facebook or Twitter account.

1. 117 days ago

   

   krushtown

   
2. 117 days ago

   

   krushtown

   Fun session, moving on to second

3. 117 days ago

   

   krushtown

   Web vs. mobile: 50% open rates on web but much lower on mobile, have to be careful about email for mobile users, more sensitive to email overload

4. 117 days ago

   

   krushtown

   iOS 5 tip: can send user from link in email directly to app

5. 117 days ago

   

   krushtown

   b2b SaaS app: market small-mid size business... freemium model for <5 employees, 2 week trial on paid subs... how do you nurture? training, case studies, education. Recommendation from crowd: make the use cases as easy as possible, don't make them fancy

6. 117 days ago

   

   krushtown

   Conversion rate of iTunes App Store vs. Android Apps: consensus is that iPad is best for small business applications

7. 117 days ago

   

   krushtown

   using OAuth: concerns voiced about using Facebook login to gather info, many in session don't sign up for services that require Facebook registration

8. 117 days ago

   

   krushtown

   Vistaprint- asks for registration AFTER business card has already been created

9. 117 days ago

   

   krushtown

   Front end of process... how much registration info should you request? 50% of people that download OfficeDrop register ... improved this by limiting info to name, email, password

10. 117 days ago

    

    krushtown

    

    session expanding

11. 117 days ago

    

    krushtown

    FreshBooks is a great example of making freemium work

12. 117 days ago

    

    krushtown

    "Need to have multiple upgrade triggers"... several clear triggers that you would hit if you are a business customer... try to make these upgrades self-service

13. 117 days ago

    

    krushtown

    More people opted into paid plan immediately after free trial was rolled out

14. 117 days ago

    

    krushtown

    ps- Healy works for OfficeDrop

15. 117 days ago

    

    krushtown

    Reviews initially were negative due to perceived bait and switch...

16. 117 days ago

    

    krushtown

    

    Healy front and center

17. 117 days ago

    

    krushtown

    Healy Jones has arrived... leading discussion... switched his company to freemium in July... help small business managed paper work electronically... paper to searchable docs...

18. 117 days ago

    

    krushtown

    
19. 117 days ago

    

    krushtown

    Two things found to be successful: building workflow path and knowing spectrum of cost ... incremental costs helps conversion

20. 117 days ago

    

    krushtown

    Are you concerned about free customers using too much bandwidth? Dedicated more time to paying customers and use "triggers" to pay more attention to those that are moving toward conversion

21. 117 days ago

    

    krushtown

    How do you move from free to paying? Emails? How do you pitch? ... need to know key triggers that convert

22. 117 days ago

    

    krushtown

    
23. 117 days ago

    

    krushtown

    

    Parker of VistaPrint opening conversation about conversion rates from free to paying customers

24. 117 days ago

    

    krushtown

    conversation just getting started